# Cruelty Squad turns its CEO into a corporate demon for marketing purposes > [!INFO] Marketing Analysis > **Game**: [Cruelty Squad](https://store.steampowered.com/app/1388770/Cruelty_Squad/) (2021) > **Developer**: Consumer Softproducts > **Platform**: PC (Steam) > **Genre**: Acid FPS > *"Consumer Softproducts is a software development company for the 21st century, treating consumers as material to be formed into its image" - Ville Kallio (https://lvl3official.com/ville-kallio/) **SALES** The game is a niche indie hit. Base price is 20 USD, from 1 to 2kk sold copies, and 97% positive reviews (17k users) on Steam. **MARKETING STRATEGY** Ville takes (even makes an impression that he invents) a marketing niche and fills it with his product. Something similar Justin Fischer described in a GDC talk about Dark Souls' and souls games genre's success (https://youtu.be/vid5yZRKzs0?si=fEf2WHPts1QeUxt2). We don't have enough recklessly rave, George-Bataille-deep and smartly designed games executed with such excruciating taste. **SUGGESTIONS** Aggressive (AGGRESSIVE) marketing can scare away some potential customers. Moreover, as Mark was explaining in class, advertisement channels that Ville Kallio uses, can attract an unwanted audience. Apparently Ville anticipates it and makes it obvious he wants no one at all ![[Cruelty Squad marketing.png]] In other words, Ville attracts far-rights to acidate them with humour